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CASE STUDY: SPORT

PITCH: FOR GRASSROOTS SPORT

A supporter-first fundraising platform for UK sports clubs.
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Pitch

Supporters claim a square on their club's virtual pitch, put their name to it, and watch the total climb as the rest of the club joins in. For the club behind it, that's steady income from people who already show up every week - no car boot sales, no chasing sponsors, no committee member becoming an accidental fundraiser. Pitch runs under the club's own name. Luminary builds it, hosts it, and keeps it running.

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Questions & Answers

What is Pitch?

A fundraising platform for grassroots sports clubs. Supporters claim a square on the club's virtual pitch, put their name to it, and the money goes straight toward the club.

How is this different from a normal donation page?

Supporters are buying something specific - a square with their name on it - not giving to a generic donate button. It's a one-off purchase most fans are happy to make, rather than a request that needs justifying.

Is Pitch only for football clubs?

Pitch is currently open for football clubs and cricket clubs. It's also open for sports charities and organisations. Her Game Too (a women in sport charity) use Pitch.

I run a grassroots club. Can we get Pitch?

Yes - Pitch is currently in pilot with a small number of clubs, with a wider launch planned for Q4. Any sports club can join today for free.

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See Pitch How Pitch Works

Clubs can join Pitch for free, and be live in 20 minutes.